My 88 year old Mum (who is hard of hearing and technologically challenged) needed a sturdy, reliable, easy-to-set alarm clock that she could actually HEAR to wake her up - AND that she could turn off easily, so I bought her the 'Brenda Alarm Clock' for Mother's Day. I ordered it online and it arrived within a couple of days - and it performs perfectly! It's a very attractive, reliable and traditional style, good quality time piece which was very well-priced at only $42.95 with free postage! It fits all of Mum's criteria for a new alarm clock and she's very happy! Which makes ME happy too! 😊